Between Denunciation and Regulation: Discursive Authority, Visibility, and Public Impact in the ‘Adultization’ Case
AUTORIDADE DISCURSIVA, VISIBILIDADE E REPERCUSSÃO PÚBLICA NO CASO "ADULTIZAÇÃO"
Keywords:
Information practices, information mediation, digital influencers, digital platforms, discursive authorityAbstract
This study discursively analyzes the video “Adultização”, produced by the influencer Felipe Bressanim Pereira (Felca), with the aim of understanding the construction of discursive authority and its effects on the processes of information circulation and legitimation in sociotechnical contexts. Linked to the field of Information Science, the study discusses the role of digital influencers on platforms characterized by dynamics of visibility, engagement, and algorithmic mediation, highlighting the impacts produced by these structures on the organization of informational flows. The research adopts a qualitative approach grounded in the discourse analysis proposed by Orlandi (2015), articulated with the concepts of informational practices, information mediation, and platform governance. The results reveal the influencer as a subject capable of mobilizing audiences, using visibility to promote public debates and problematize dynamics related to information circulation and legitimacy in digital environments. It is concluded that Felca’s performance goes beyond the dissemination of content, positioning him as an informational subject capable of disputing meanings and tensioning dynamics of visibility and monetization on digital platforms.